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TV Production • Air Time
| TV PRODUCTION | AIR TIME | SAMPLES | ABOUT US | CONTACT |
Law Firm TV Advertising:
Television Advertising
Services for
Legal Professionals
Lawyers On TV™
Air Time Media Buying
Television Air Time made simple, convenient, and affordable.
Law firm and legal service advertising works best on networks that cater to the demographic of your desired client, and during the times when that client typically watches television. This isn't the same for every law firm. What works for one type of firm may not work for another.
We've placed air time on just about every network out there, and can help your firm advertise to the potential clients you wish to reach, based on their income, interests, age, and gender. We can place your commercial on broadcast networks like ABC, CBS, Fox, NBC, MyTV, MOR, and CW, and cable TV and Satellite TV networks like A&E, Animal Planet, BET, TruTV (CourtTV), ABC Family, MTV, Lifetime, CNBC, FX, HGTV, CNN, DIY, History, Bloomberg, and many more.
Think Clients, Not Channels
You're the expert on who your potential clients are.
We're the experts on where they're watching.
No gimmicks. No do-it-yourself air time online forms to hover over.
We're a real TV advertising agency, so we're not going to leave you out in the cold to make the hard decisions about your air time, on your own. We listen to you regarding the type of client you are seeking. With your input, we'll pick the best channels, times, even shows, to match your client demographics, and develop an affordable airing schedule that reaches your target client demographic.
When you get started with Lawyers On TV™, we ask you about the type of customer you'd like to reach: age, gender, income, interests, and so on. For air time, we also ask if you'd like to be on the air nationwide, or in one local area, and if so, where. Your input is the key ingredient in our formula to find the perfect airings for your TV commercial.
Budgeting for a Respectable Campaign
Did you know that some of the most expensive keywords in online advertising pertain to lawyers and legal services? Online, attorneys pay top dollar for their ad words advertising.
The good news for attorneys wishing to advertise on TV is that, unlike online ads, ad words, or other internet advertising, TV advertising for lawyers is the same rate per airing as other types of businesses pay. In other words, even though attorneys pay top dollar online, on TV they pay the going rate - often it's a better bargain than online, too.
Your TV commercial production by Lawyers on TV™ will be affordable - you can choose which of our production options suits your budget needs best. With your production costs under control, the air time budget is the significant factor in your television spend, and we respect that.
The number of airings that can be obtained for a particular budget depend upon several factors: the current network rates for individual channels, the availability of air time for the desired times and dates, and programming changes at the networks.
Your Air Time Schedule
Air time is purchased on a space-available basis, striking a balance between sufficient frequency of airings to make the greatest impact, and the right airings to focus on your target audience. As soon as your air time is scheduled with networks, we'll let you know in advance where and when your airings will start. The networks provide us with information about aired spots 60 to 90 days after the last airing date.
Air time is scheduled after we receive your payment. Networks customarily expect payment in advance for small and new advertisers. Your prompt payment ensures faster scheduling of your air time, which typically translates to better availability.
Disclaimer
Every effort is made to secure quality airings that fit the desired demographic and location parameters. All airings are subject to network schedules and availability. The networks do not guarantee placement on a particular day or time. In cases where scheduled airings are delayed, make-good airings are scheduled with the networks.
Studies show that customers are over 70% more likely to make a purchase after seeing a video presentation of the product or service.
Nationwide - across the U.S. on quality networks
Local - anywhere in the country